Rank algorithm update from google weeded out a lot of good or bad websites,   the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

So what exactly is linking campaign the old way? a large percentage of SEO firms will do this,  they add your links to those linking websites without context, these websites will only be updated when new links are being added, almost all of them are garbage, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.  

Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I needed to rank the keyword, Round Sling, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page,   the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , we put the link in relevant context, with very few plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, such as this interesting blog, baby stroller , I didn’t put too much effort into it from start, but I never stopped posting, it’s no way this site will rank, right?, actually, no, much to my surprise that the site actually ranks for quite a few keywords. As we can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, such as http://www.mfrexpress.com/towing-tie-down-c-24_118.html, then it will be easier to do article marketing.

Bottom line is that you should create great content, publish and share with people, promote your business with the content, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, say this http://www.mfrexpress.com/hydraulic-car-dolly-vehicle-positioning-jack-1500-lbs-p-809.html, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s easy and really useful, it’s a big loss if you don’t use this tool.

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