Beginning early this year, certain search engine made some changes to their search ranking, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being downgraded by google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the content on those sites will never be updated, and most of them are useless, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I needed to rank the keyword, camo blanket, of course with old way of link building, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, you can imagine how this keyword ranks. Now contextual links win the battle, then what? In fact the only thing matters here is content, when you create unique and quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, baby strollers , in the beginning I just post to it casually, lately I added nice stuff left and right, it’s no way this site will rank, right?, actually, no, much to my surprise that the site actually ranks for quite a few keywords. As we can see, creating quality content and article marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance Truck Tire Chain, then it will be easier to do article marketing.
Bottom line is that you should create great content, share the content with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, for example UTV Winch, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then make sure every new post will post a new tweet, it’s easy and really useful, it’s a big loss if you don’t use this tool.