When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, put it this way, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started with this keyword, Ratchet Binders, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, you can imagine how this keyword ranks. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, sherri hill , I build it as a hobby and kept adding good or mediocre content, it’s no way this site will rank, right?, actually, no, in reality this site is doing pretty well for more than a few search terms. Now you can see, creating quality content and blog marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance Machine Chain, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Persistence and patience are the keys to success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, for instance, Sash Chains , quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s real easy and useful, if you don’t use this tool it’s just too bad.